As part of a series of initiatives aimed at simplifying the security process and improving the experience for passengers, London Luton Airport has become the first airport in the world to introduce holographic announcers. These will be employed to communicate important security messages as passengers pass from check-in to the departure lounge.
Custom designed for London Luton Airport by Tensator, global leaders in queue management and digital signage solutions, the holograms, in both male and female versions, are technically referred to as Tensator Virtual Assistants, but have been affectionately dubbed “Holly” and “Graham” by London Luton Airport Staff.
Initially Holly and Graham will be deployed for a trial period within the Central Search Area, where passengers are searched and their hand luggage is checked. They will be used to brief passengers on the preparations they need to make before undergoing the Security search. The trial will take 4-8 weeks and will measure a variety of indicators including the amount of time spent by passengers in the Central Search.
Should the trial prove successful, passengers can look forward to seeing Holly and Graham throughout the Airport, in operational roles, offering passenger information and for use by retail outlets within the terminal building.